Clients and readers often ask me to help them figure out what’s wrong with their marketing. The first question I ask is how much marketing they have been doing. Assuming you HAVE been actively promoting yourself, and making sufficient contacts for the level of business you want, here are some other ways in which your marketing might need fixing.
Your palms begin to sweat and you avoid eye contact with someone you know is a client, but you just can’t remember his name.
Your heart sinks as you hang up the phone after a phone call with a furious prospect; you forgot you’d made an appointment with her.
You pound your forehead in frustration as you realize, too late, what you should have told a customer that would have made the sale.
Have you ever thought, “If only I’d been born with a better memory, I’d be better at sales?” Unfortunately, no one is inherently talented at instant memory recall; scientists have been unable to prove that “photographic memory” even exists. Like almost anything related to sales, memory improvement is a learned skill that anyone can cultivate.
You can become a highly effective and well-respected sales person. Begin by learning how to prevent these sticky memory-related situations that you may already have experienced.
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